Launched in 1966, Fiesta quickly became Britain’s top selling adult magazine. Dubbed ‘the magazine for men which women love to read,’ the monthly magazine’s readers were responsible, in the early 1970’s, for creating a phenomenon which has been adopted in magazines worldwide: readers’ wives. This bright and gaudy glamour magazine has generally featured girl-next-door type models and has an earthy humour which has been compared to that of a British seaside postcard.
Central to this theme, is the monthly 'Readers' Wives Striptease' section, which shows a set of photos of a supposed wife or girlfriend of a reader being photographed by Fiesta undressing (often, but not always out of everyday clothing) to full nudity.
As well as its Readers’ Wives and photographic girl sets, Fiesta is built around a core of readers’ letters from men and women. The mix is spiced by male-interest features, cartoons and reviews, sexy puzzles and a regular erotic horoscope, together with Firkin, a two-page underground-style strip drawn by Hunt Emerson and written by Tym Manley.