There are also a series of DVDs and an official website produced under the Swank name.
The Magna Publishing Group bought Swank along with dozens of other pornographic titles, including Stag, in 1993 from Charles "Chip" Goodman, the son of Martin Goodman, founder of Marvel Comics. According to the New York Times, Stag and Swank “can even draw a line to the same pulp publishing outfit—Martin Goodman's Magazine Management Company—that in 1939 started the comic book publisher that eventually became Marvel Comics, and that in the 1950’s and 1960’s employed future novelists like Mario Puzo and Bruce Jay Friedman as writers and editors.”
At the time Magna purchased the magazines from Goodman, the company was known as Swank Publications, and was a part of the GCR Publishing Group, which also published non-pornographic magazines, including such titles as New Body and Victorian Accents.
The Magna Publishing Group's website includes the claim that Swank has been established for "well over 65 years." A magazine called "Swank" was founded by Fox Features Comics founder Victor Fox in the 1940s. This early version of the magazine was a knockoff of Esquire, but eventually evolved to its current format. The magazine has had breaks in publication of several years during its history, so the "over 65 years" claim may be disputed by some media historians.