4 BACKSTAGE AT STAG
6 STAG SHOTS
Bizarre bits from the sexual news desk
10 SNEAK PREVIEW
X-rated reviews by Richard Milner
13 OPENING UP
Nora plays with the U.S. Male
17 THE ULTIMATE INSIDER
Porn news by Marc Stevens
22 STAG SWINGS IN THE NEW YEAR
Article by Dan Gutman
30 THE CALGARY STAMPEDE
Article by Lois Lazarus
35 CALGARY COOZE
45 BATTLING BIMBOS
63 STAG'S ANGELS
Pictorial featuring Mac, Mandy and P.J.(Patty Jo)
68 THIGH ANXIETY
Fiction by Kevin O'Donnell
73 TWO HOOKERS IN A HOTEL ROOM
78 PICK-UP POETRY 85 HOT CHAT
Readers discuss their wildest sex experiences
EDITORIAL NOTE (BACKSTAGE AT STAG)
People have called us cute, horny and crazy, but the one thing they don't call
us is liars. Stag delivers. We've promised you the best and with this issue we're
living up to our word.
Now, for the first time in any men's magazine, you can get the sex news you want
from three of America's prettiest, sexiest and youngest correspondents—Stag's
Angels.
We chose our January issue to introduce these women because for the rest of the
new year, Stag's Angels will be in the field personally investigating sex in America.
They will be Stag's Sex Squad, flying thousands of miles and crisscrossing the
country on a personal pussy patrol. Their job: to separate what's hot from what's
not and to bring it back to these pages.
We have ventured to go where no men's magazine has gone before. Sure, other mags
have female reporters, and one in particular has a much-celebrated, overboobed
babe, but what magazine other than Stag has three gorgeous women? You've already
seen them on the cover; turn to page 63 to see what they'll do for you.
Though the Angels are the big news this month, they are not the only news. In
our never-ending quest for nookie, we took a trip up to Calgary, Canada for a
little Canookie. Actually, we told the accountant that we were heading north to
cover the famous Calgary Stampede. But when Stag hits a new town, we just naturally
gravitate towards gash.
Yeah, we got the coverage of the bronc and bull riding and even the chuck wagon
races. You can check all that out on page 30. But more importantly, we found the
cooze of Calgary.
Other magazines have trekked north to cover the world famous rodeo at Calgary,
but it took the efforts of Stag's decadently dedicated editors to separate the
hay from the whores. You won't want to miss our exclusive pictorial on the wild
women who keep the West woolly. It's waiting for you on page 33.
But it's not just the cowgirls and rodeo groupies that keep the men of Calgary
up. There are also the hookers. Stag tracked down a pair of the cutest and we
brought them back for you to enjoy. The pictorial was made possible by Heather
McDonald. She's the blonde you see on this spread supplying me with a natural
toupee. Find out what she did for us, on page 73.
Of course, no New Year's issue would be complete without an extravagant centerfold
shoot that was themed to the holiday. We needed something that said January 1st,
something that would be interesting to you guys—the guys we do it all for.
Well, we kicked around a bunch of ideas and finally came up with what we felt
would be the hottest and horniest way to say goodbye to 1980. I don't want to
give it away here, but the centerfold holds a New Year's surprise that you won't
soon forget. It also holds a special bonus for you—a life-size, pull-out
poster you can paste anywhere. See, we do love ya, baby. What other magazine would
go through such trouble?
Okay, that's enough of my opening rap and bullshit. I think that this is a good
magazine and I'm betting my car payments that you'll think so too. But at the
same time, I'm warning you. All I can do is guess about what you want. If there
is something you want that's not here, I'll never know about it unless you tell
me. And you can tell me.
If you got a bitch, a complaint or a compliment, call me. The number is 212-541-7100.
But before you do that, sit down, pour yourself another drink and enjoy the magazine
that was created for party people.
And remember, Stag brings out the beast in you.
Features in This Issue
Covergirls Mac, Mandy and Patty Jo (aka: Terry Galko, Cody Nicole, and Nicole Black) Photographed by Bob Gordon
Stag Swings Into The Nude Year: Partying With The Year's Horniest Honies
World's Raunchiest Rodeo! Stag Stomps At The Calgary Stampede
Two Hookers In A Hotel Room
About Stag
The first Stag magazine, published by Leeds Publishing Corp., beginning with vol. 1, #1 (June 1937), was a 25-cent, 96-page, digest subtitled "A Magazine for Men" and which included articles and stories by such writers as Carleton Beals, Elsa Maxwell, Bernard Sobel, and Hendrik Willem van Loon. It covered a range of topics, including literature, music, sports, and theater, along with stories on male-female relationships, sexual issues, and such topics as striptease.
A second volume, published by Official Com. Inc. and edited by Noah Sarlat, appeared circa 1951 as a 25-cent, 82-page, standard-sized men's adventure magazine. This version, containing ostensibly "true-life" fiction of men in wartime or in rugged adventure mode, continued through at least volume 22 in 1971, by which time it had published by Martin Goodman's related company, Atlas Magazines Inc., and Magazine Management Co., Inc., by which time the cover price had been raised to 50 cents.
Goodman also published the annual publication Stag Annual, starting in 1964.
Writer Dorothy Gallagher reminisced in 1998 that by the early 1960s, when Magazine Management occupied the second floor at 60th Street and Madison Avenue, "...magazines were produced the way Detroit produced cars. I worked on the fan-magazine line. On the other side of a five-foot partition was the romance-magazine line. And across a corridor were the financial staples of the organization, the men's magazines — Stag, For Men Only, Male — for which, at one time or another, Mario Puzo, Bruce Jay Friedman, David Markson, Mickey Spillane and Martin Cruz Smith wrote, until they became too exalted and rich to do it anymore." Cover illustrators included Frank Soltesz.
Stag transitioned to become a men's pornographic magazine, published by Goodman's son Charles "Chip" Goodman at Magazine Management's successor company, Swank Publications. The publishing group Magna bought Stag and its sister publication Swank from that company in 1993.
