Swank March 1974 March 1974 Magazine Back Issue

THE SWINGING SCENE
38 Interview with a Social Director
39 Report on a Social
41 Calendar of Coming Events
42 Interview with a Swinging Couple
45 Personal Contacts
INTERVIEW
21 Rod Steiger
by Leo Guild
FICTION & ARTICLES
34 Big Car Dreams
by Marshall Spiegel
48 Meet the Big Money Man of Sports
by Jack Curtin
89 Weekend Retreat: Honeymoon Hotel
by Christine Brooks
104 Witchery
by Ron Fry
78 Fear in High "C"
by Bob Schutte
PICTORIAL PULCHRITUDE
25 Fiona
53 SWANK SWEETHEART: May
62 Little Miss Marker
81 Love—Seventies Style
FEATURES
7 Foreplay
1 Forum 3
16 Double Exposure: Tina & Jason
18 Straight Talk About Sex
33 Consumer Tips
61 "Say, Did You Hear the One About..."
69 Reviews
75 Introducing

EDITORIAL
SWANK SWINGS
Frankly, we like to pride ourselves on keeping in touch with the ever-changing social scene. And we know our readers do too. So it's with much enthusiasm that we announce the editorial expansion of Swank. In addition to our regular, established features, we'll have an interview with a major personality in each issue, beginning with Rod Steiger this month, and Raquel Welch next. And we're adding a completely new section that will make Swank the first major magazine to editorially cover perhaps the biggest social phenomenon of the day: the Swinging Scene.
What is the Swinging Scene? Well, it's not a smutty, guilt-ridden activity that self-styled moralists used to smirk about a few years ago. Today, Swinging is a legitimate social function, engaged in by a hell of a larger percentage of society than you probably imagine. And not just by the overly-sophisticated, big-city swingers, either. More so, in fact, by the down-to-earth, sexually adventurous couples and singles in suburban and rural communities from coast to coast. It's not just a sex scene, though that's a major part of it, but an exercise in liberation, expanding horizons, and the development of whole new life styles. And it takes a variety of forms, from organized Swinging Socials (which we attend, starting in this issue) to private affairs—with a difference from the old "cheating" scene: all parties' mutual knowledge and consent. If anything, it's certainly more honest.
But we're not offering a blanket endorsement of this activity. Nor are we turning Swank into a "Swingers" Magazine. In addition to our celebrity interview this month with Rod Steiger, our feature article on those infamous lawyer-agents behind the athletes' big money, a scary look at the resurgence of witchcraft, a new feature on consumer tips, and all your regular reading pleasure, we're covering the Swinging Scene, editorially, with monthly features that will both inform and entertain you: not only do we attend a Social, but we interview a beautiful young couple happily into Swinging—and ask all those probing questions that come to your mind whenever the subject is discussed. And more—including a calendar of upcoming Swinging events and a page of Personal Ads, just in case you want to personally expand your sexual horizons and get in on the action.
Next month we'll be visiting with Raquel Welch, as well as spotlighting the science fiction scene with Harlan Ellison and Ray Bradbury. And we'll continue our feature on Swinging, in a regular monthly section, inviting your questions, experiences, opinions (pro and con) on the subject—a veritable forum on this extraordinary social phenomenon. Join it—and all the editorially expanded features—each month now, in Swank.

• Covergirl Fiona
• Witchcraft: Alive And Burning Well
• 20 Articles & Features
• New Monthly Feature - The Swinging Scene: Interview With A Swinging Couple
• Rod Steiger interviewed by Leo Guild

Swank is a pornographic magazine for heterosexual men published in the United States. It includes hardcore sex, such as the use of sex toys, lesbian sex, and sexual intercourse between men and women.

There are also a series of DVDs and an official website produced under the Swank name.

The Magna Publishing Group bought Swank along with dozens of other pornographic titles, including Stag, in 1993 from Charles "Chip" Goodman, the son of Martin Goodman, founder of Marvel Comics. According to the New York Times, Stag and Swank “can even draw a line to the same pulp publishing outfit—Martin Goodman's Magazine Management Company—that in 1939 started the comic book publisher that eventually became Marvel Comics, and that in the 1950’s and 1960’s employed future novelists like Mario Puzo and Bruce Jay Friedman as writers and editors.”

At the time Magna purchased the magazines from Goodman, the company was known as Swank Publications, and was a part of the GCR Publishing Group, which also published non-pornographic magazines, including such titles as New Body and Victorian Accents.

The Magna Publishing Group's website includes the claim that Swank has been established for "well over 65 years." A magazine called "Swank" was founded by Fox Features Comics founder Victor Fox in the 1940s. This early version of the magazine was a knockoff of Esquire, but eventually evolved to its current format. The magazine has had breaks in publication of several years during its history, so the "over 65 years" claim may be disputed by some media historians.