The Comedy Issue Featuring Seth Rogen Judd Apatow Steve Carell
About VIP (Singapore)
The first edition of the U.S. men’s magazine “Playboy” was released for sale in Singapore in April 2009 under the name VIP.
Sadly, this magazine was not popular and only lasted for 7 issues. It was discontinued only 7 months later in November 2009.
I believe that this was due to the fact that they named the magazine VIP rather than Playboy. Playboy is a name brand like Pepsi and Coke. Nobody knows VIP.
About the Publisher, Playboy
Playboy is an American men's lifestyle and entertainment magazine. It was founded in Chicago in 1953, by Hugh Hefner and his associates, and funded in part by a $1,000 loan from Hefner's mother. Notable for its centerfolds of nude and semi-nude models (Playmates), Playboy played an important role in the sexual revolution and remains one of the world's best-known brands, having grown into Playboy Enterprises, Inc., with a presence in nearly every medium. In addition to the flagship magazine in the United States, special nation-specific versions of Playboy are published worldwide.
The magazine has a long history of publishing short stories by notable novelists such as Arthur C. Clarke, Ian Fleming, Vladimir Nabokov, Saul Bellow, Chuck Palahniuk, P. G. Wodehouse, Roald Dahl, Haruki Murakami, and Margaret Atwood. With a regular display of full-page color cartoons, it became a showcase for notable cartoonists, including Harvey Kurtzman, Jack Cole, Eldon Dedini, Jules Feiffer, Shel Silverstein, Erich Sokol, Roy Raymonde, Gahan Wilson, and Rowland B. Wilson. Playboy features monthly interviews of notable public figures, such as artists, architects, economists, composers, conductors, film directors, journalists, novelists, playwrights, religious figures, politicians, athletes, and race car drivers. The magazine generally reflects a liberal editorial stance, although it often interviews conservative celebrities.
